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Paul Nicholson
Nashvegas TN
Digital Marketing Manager at HealthTrust. Social media junkie, strategist, and app idea guy. Hockey fan, photographer, and father to 2 awesome boys.

(Opinions expressed here are not those of my employer. Heck, they might not even be mine.)
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Sunday, August 26, 2007

Killer App

For those that are unfamiliar with the concept of a Killer App, it is pretty easy. Essentially it is any application/use of a new technology that makes that technology more desirable. This is most commonly used when describing video games and software. Earlier versions of Windows could be described as killer apps because when they came out, everyone went out and upgraded their computers so they could run the latest version. Conversely, Windows Vista has certainly not been a killer app because it did not drive hardware sales and was not seen as necessary.

I have twice before experienced the killer app. Once was when Half-Life 2 came out. I needed a video card (and thus computer) upgrade to be able to really run it the way it was intended. Before that however, i was part of a much more widespread killer app experience...

When DVD's first came out, adoption rates weren't too great. The new format certainly looked good, but sloppy digital transfers and a lack of bonus content (which no one missed because they'd never seen it before) made DVD's just seem like really expensive VHS. Why bother?

Until The Matrix.

That DVD was so loaded with cool features and used the new technology so well that people had to buy DVD players ($250+ at the time) just so they could watch a $30 DVD. I for one owned the Matrix DVD a good 3 or 4 months before i even owned a DVD player.

The move to HD/BluRay DVD's has been similar. Certainly the picture is better, but no killer app has come along to compel me (or much of the population) to shell out the extra cash for the players. But that is about to change: Hot on the heals of announcing the Pixar Shorts collection, Disney just announced that Cars comes out in Blu-Ray format on Nov 6th as well.

I am saving my pennies now.
(And dropping hints for Christmas if anyone's listening).

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