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Paul Nicholson
Nashvegas TN
Digital Marketing Manager at HealthTrust. Social media junkie, strategist, and app idea guy. Hockey fan, photographer, and father to 2 awesome boys.

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Wednesday, August 08, 2007

the Forsberg effect

Way back when the Predators traded for Peter Forsberg, i made the argument that the trade made sense, if for no other reason, than from a financial point of view. Regardless of how much his contract cost, Forsberg paid for himself in extra jersey (sweaters for all you old-school hockey fans) and ticket sales.

I was made fun of.
I was ridiculed.
I was right.

Check out this press release from NHL.com today.
The important parts: The Predators experienced 425% year-over-year growth in merchandise sales (a growth rate second only to Buffalo's gaudy 746%). And Peter Forsberg's jersey was the 6th most popular sold, behind only Sidney Crosby and collection of Buffalo Sabres.

Two snide remarks to make here:

  1. I think the Predators had an unfair advantage in these numbers. Everyone had to buy their Forsberg jerseys from NHL.com because there are only like 4 places in Nashville that carry Predators jerseys. The support is there...when are the Predators going to get a licensing deal with Academy or Wal-Mart in the area? Where is "the official retailer for the Nashville Predators"?
  2. I don't think it is fair for Buffalo to mandate a Sabres jersey as part of their standard school attire, which is clearly what happened last year.
So yes, i am back to harping on the marketing group for the Preds. I really hope that the new ownership group has better marketing sense and better local business connections. Maybe Leipold didn't notice that you couldn't find a Predators t-shirt at Target because he didn't live here. Hopefully these guys can fix that.

2 comments:

Christy said...

Actually, Target did start carrying some Preds stuff during the play-offs. A few t-shirts and something that looked slightly like a practice jersey.

jc said...

check out icejerserys.com that is where I buy my jerseys.