About Me

My Photo
Paul Nicholson
Nashvegas TN
Digital Marketing Manager at HealthTrust. Social media junkie, strategist, and app idea guy. Hockey fan, photographer, and father to 2 awesome boys.

(Opinions expressed here are not those of my employer. Heck, they might not even be mine.)
VIEW MY PROFILE

Contact Me!

Call me on my GoogleVoice number: 615-823-1734

Labels

I HAVE MOVED

THIS IS NO LONGER MY BLOG
I HAVE MOVED TO
http://nicholsonrecords.com/paul
Please redirect your links!

Sunday, February 03, 2008

is the format war over?

Personally, i think it is fairly safe to call it. At 'worst' we might end up with a truce and both formats will survive in some capacity, but i don't think it'll even come to that. Sony finally beat the Betamax (and mini-disc, ATRAC, memory sticks, Super Audio, and UMD among many others...) curse and won a format war.

Blu-Ray is here to stay.

Blu-Ray had a huge boost in market share after Christmas, and still routinely controls 60%-plus of the high-def movie market week after week. Since the inception of both formats, Blu-Ray controls 64% of the market, and has controlled all 10 spots on the Nielsen VideoScan list of top titles every week since Christmas. It is also worth noting that many HD-DVD movies come bundled with the standard DVD as well, so the HD-DVD numbers may be given a boost by customers buying those copies for the standard DVD's, not the high-def format.

I even did a little research for ya. Here are a few interesting fact nuggets that lead me to believe in HD-DVD demise:

Getting a handle on which studios are lined up fully in which camp would be tough, especially given the distribution rights for different territories, etc. However, I think one of the more important aspects of a format war is the ever-important Killer App.

Killer Apps for a movie format would of course, be movies. So, let's make a short list of movies or series with a major cult following that might compel someone to purchase a player for either format (in no particular order):

HD-DVD:
Bourne Trilogy
Serentiy
Dune
The Mummy
Shrek
Star Trek (movies and TV shows)
Battlestar Gallactica (TV show)
Heros (TV show)
Braveheart
Blu-Ray:
Pixar Movies (Toy Story, Finding Nemo, Cars, etc)
Stargate (movie and TV shows)
Pirates of the Caribbean
X-Men
Lost (TV show)
James Bond (many not yet released)
Disney Animated Features (many not yet released)
Lord of the Rings (not yet released)
Both:
Monty Python
The Matrix Trilogy
Harry Potter
Bladerunner
Terminator
Superman Returns
Still undecided:
Star Wars
Indiana Jones
Firefly
So...spot anything you can't live without?

One of the other early deciding factors has been who is buying these players. It would be all well and good if all ABC sitcoms from the 1990's were released on one format or another, but if those people don't drive early adopter sales, then it won't matter.

Which brings us to another point: HD-DVD has been pushing massive price cuts for players and media. However, mass-consumer demand is still for normal DVDs. The only customers buying high-def format movies are early adopters and videophiles. Not the types that generally react well to red-tag sales and feature stripped players for low prices.

As of Jan 28th, there were 381 HD-DVD titles compared to 459 Blu-Ray titles available. Blu-Ray also adds more each week on average, and they tend to be more popular and "a-list" titles. Here's the "new release" list for the month of January as an example:

Blu-Ray:
  • Shoot 'Em Up (New Line)
  • War (Lionsgate)
  • Resident Evil (Sony)
  • Resident Evil Trilogy (Sony)
  • Resident Evil: Extinction (Sony)
  • 3:10 to Yuma (2007) (Lionsgate)
  • Con Air (Buena Vista)
  • Dragon Wars (Sony)
  • Killing Machine/Shogun's Ninja (BCI)
  • Man on Fire (Fox)
  • Night of the Werewolf/Vengeance of the Zombies (BCI)
  • The Rock (Buena Vista)
  • Sister Street Fighter/Sister Street Fighter 2 (BCI)
  • Sunshine (Fox)
  • Breaker Morant (Image)
  • Good Luck Chuck (Lionsgate)
  • Mr. Woodcock (New Line)
  • Suburban Girl (Image)
  • Went To Coney Island On A Mission From God...(Starz)
  • The Game Plan (Walt Disney)
  • Saw IV (Lionsgate)
  • Daddy Day Camp (Sony)
  • Damages: The Complete First Season (Sony)
  • The Invasion (Warner)
  • Justin Timberlake: Live at Madison Square Garden (Sony BMG)
  • Monty Python's Life of Brian (Sony)

HD-DVD:
  • Mobsters (Universal)
  • The Pianist (Universal)
  • White Noise (Universal)
  • White Noise 2: The Light (Universal)
  • Zodiac: Director's Cut (Paramount)
  • The Ten (City Lights)
  • Channels (Vanguard Cinema)
  • Method Man: Live from the Sunset Strip (Music Distribution)
  • Strauss: Die Fledermaus (Opus Arte)
Both:
  • Dispatch: Zimbabwe - Live at Madison Square Garden (WMG)
  • King of California (First Look)
So. I've got my PS3 and am firmly in the Blu-Ray camp now. Pixar was my killer app, but Stargate, the 5th Element, Pirates of the Caribbean and Harry Potter sure didn't hurt. Cars alone is worth the investment for me. If you haven't seen it in HD yet, let me know and i'll arrange a time for you to come over and watch it. It will blow. your. mind. Just make sure you put in a fresh set of contacts or clean your glasses well before you come over.

1 comment:

Anonymous said...

I think the real reason for its success is that "Blu-Ray" just sounds cooler than "HD-DVD"!!!