I've talked about killer apps here before. Games or movies or whatever that cause someone to adopt a new technology. Good example was "The Matrix" DVD. People bought $200 DVD players (back then) just to watch a $25 movie on the new killer format. Well, apparently we have two killer apps about to hit...or something like that anyway.
The top two best-selling Blu-Ray movies on Amazon.com right now, aren't even out yet. Amazon is taking pre-orders for Ironman and Batman Begins (which by the way, has been available on HD-DVD for months).
In fact, 9 of the top 20 Blu-Ray's haven't come out yet as of today.
I just think that is pretty funny.