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Paul Nicholson
Nashvegas TN
Digital Marketing Manager at HealthTrust. Social media junkie, strategist, and app idea guy. Hockey fan, photographer, and father to 2 awesome boys.

(Opinions expressed here are not those of my employer. Heck, they might not even be mine.)
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Thursday, March 06, 2008

basic building blocks

Thanks to Brittney for posting a pic of this great new Lego ad:

click to en-biggen

Fabulous ad that shows Lego as they are meant to be used.

Too bad that the company's product group has forgotten what their ad agency knows so well.

It is getting harder and harder to find buckets of raw pieces in stores. Only Lego fanatics, willing to go online and take time to custom order parts, can find them anymore. If you hit Wal-mart looking for a quick Lego fix, you're only going to find these ridiculous sets that border on basic modeling kits.
I always ignored the directions showing all the different houses and things you could make with the generic kits anyway. That is the fun. Gimme a buck-o-pieces and make me use my mind. But when half the pieces have decals and designs on them and are custom molded nose-cones, it just ruins the fun.

Having said that...the more custom character pieces can be fun...especially when i can have my favorite character from the Star Wars Lego video game on my desk at work.

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